Picolor is the first automatic and accurate color extraction solution focused on increasing web site conversions through color picking. Picolor helps online businesses maximize revenues, enhance customer engagement and improve marketing ROI.

What problem do we solve?

At the present color picking is enabled sporadically in web sites. Colors, if presented, are usually entered by merchants. In this way, product photos often show different color than the one selected, thus affecting the user experience and thereby site’s conversion rates.

How does it work?

Picitup process your stream of images, carefully, separates the main object from its background and accurately extracts its color.

Though the process looks simple, Picitup is the first to present a working solution
that outperforms the alternatives:

Automation- No manual input is needed

Accuracy- Our cutting edge object separation & color assessment technologies deliver superior accuracy

vs. any other commercial product.

Multi-color- Our system enables for multicolor search, your users can choose any color combination.

Product Features

Fully Automatic

Mass Scale

Main object separation

Multicolor